Target Audience and Marketing Reshearch - Game Informer

Game Informer magazine is the 4th largest print magazine in circulation in the U.S. with about 7.6 million copies sold each month. The target audience for Game Informer magazine is ages 16-34. The target audience for Game Informer magazine is the same for my magazine because the content and genre is similar. The topic for my magazine is video games, technology, eSports, and entertainment, along with most tech.

When it comes to Game Informer they gear their magazine towards the likes and interest of their readers. Game Informer is well aware that most of their readers are grown up and mature adults who have still kept apart of their childhood in their life as a hobby. They make sure to appeal to this certain audience by making sure to always cover more mature and adult games, so that they cover the whole spectrum in a sense. I would plan on doing the same with my own magazine that way I have a much larger audience that I could sell to.

Marketing and advertising strategies used in the Game Informer magazine are successful due to large part that they make sure that all the possible advertisements are in coordination with the reader. So the reader would find all aspects of the magazine interesting and e-Sports in general can have the possibility to grown. But with a audience as large as Game Informers the is a lot of competition between company's to get their advertisements onto this magazine.

Game Informer is a partner or sponsor of many video game and computer gaming conventions such as  Electronic Entertainment Expo. The Electronic Entertainment Expo is  a convention held in Los Angeles with an attendance of 70,000 people.