Target Audience and Marketing Reshearch - PC World

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PC World magazine is published monthly around the world by International Data Group (IDG). It has offered online issues of the magazine since 2013 only. The target audience of PC World magazine would be anyone that has an interest in technology typically older that 15 or 16 years old. Thus making the target audience very large, which then can lead to any advertisement.

The contents of PC World mainly contains technology related items from actually computers and software to new PC tech that has recently came out. One of the main reasons why PC Worlds audience is so large is because it is simply a pc magazine however since this topic is so broad people who play video games can even read this because often they also like all tech related items.

International Data Group is an American tech, media, event organizing, and venture organization. IDG is the parent company of many publications such as: Game Pro magazine, Macworld, PC advisor and Network world. IDG also has many websites and ventures. 

The smart that is being done is the Pc World is being advertised inside of other IDG publications so if you were to read just one of their magazines you would hear about all of their magazines. They also use a lot of social media marketing to get new publishing's out and to get their readers options on certain things throughout certain social media platforms.

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